Wednesday, February 28, 2007

Stop & Go

"Stop & Go" for Snickers. Created by Impact BBDO UAE. Made by X-Ray Productions & Valkeiser Amsterdam.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.25/10.

Rant: Brilliant execution. Wafer thin connection with Snickers. Commercial will work even if you put Nike's logo.

Courtesy: Youtube.

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