This is it

Tired of reviewing good commercials. Time I started making some. So goodbye folks.

Face

"Face" for Bajaj Fans. Created by Leo Burnett. Made it to Cannes Lions 2007 shortlist.

Hostel Holi

Hostel Holi for Kamla Mehta School for the Blind. Shot by Code Red Films. Made it to the Cannes Lions 2007 Shortlist.

My Cannes Grand Prix Picks

1. Arnet Broadband "Bald".
2. Dove Evolution.
3. Apple "Mac vs. PC".
4. Orange "Belonging".
5. Melbourne City "Imaginary Guide".

Lawn & Garden

"Lawn & Garden" for Visa. Created by TBWA/Chiat/Day. Made by House of Usher.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Braveheart

"Braveheart" for DVD Unlimited. Created by DDB New Zealand. Made by Automatic.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Stash

"Stash" for Eclipse. Created by DDB Sydney. Made by The Sweet Shop.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Happy Family

"Happy Family" for Volkswagen Golf Plus. Created by DDB Barcelona. Made by Group Films.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Sorry for the break...

I am gonna pull the plug on you for the next 15 days. Not that it will affect your life. I am stepping out. Taking a breather. Will be back soon. Take care.

Meet

"Meet" for Toyota. Created by Dentsu. Made by Toyota.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 7.5/10.

Courtesy: Boardsmag.

Desire

"Desire" for Ford. Created by Ogilvy London. Made by Bikini UK.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Fisherman

"Fisherman" for Clio Renault. Created by Publicis Conseil. Made by Stink.

FRESHNESS: 5.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Rant: I don't remember the brand but long back someone had done a commercial with the same thought. The loch ness monster weaning a jogger with a cut out of a car. This is the same idea executed on a much larger scale. Replace the monster with the giant fisherman.

Courtesy: Bestadsontv.

Baking of Fabia

"Baking of Fabia" for Skoda. Created by Fallon London. Made by Gorgeous.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Gondry

"Gondry" for HP. Created by Goodby, Silverstein & Partners. Made by Partizan.

FRESHNESS: 5.5/10.
EXECUTION: 7/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Vote

"Vote" for Dominos. Created by JWT New York. Made by Perlorian Brothers.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Steinlager Series

"Steinlager Series" for Steinlager. Created by Droga5. Made by Smuggler, LA.

FRESHNESS: 7.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Rave: A series of 10 commercials using a wacky promo for an unknown beer. Interesting stuff.

Courtesy: Boardsmag.

Bananageddon

"Bananageddon" for Gainomax. Created by Saatchi & Saatchi, Stockholm. Made by B-reel.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 6.75/10.

Courtesy:Youtube.

Mena Suvari

"Mena Suvari" for Orange. Created by Mother, London. Made by Epoch, London.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Courtesy: Boardsmag.

Dancing School

"Dancing School" for Volkswagen. Created by DDB Berlin. Made by Radical Media.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Numbers

"Numbers" for Saturn. Created by Goodby, Silverstein & Partners. Made by The Director's Bureau, LA.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Video Games

"Video Games" for Ball Park Franks. Created by TBWA/Chiat/Day, LA. Made by Hungry Man.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Launch Pad

"Launch Pad" for Channel V. Not sure about the credits.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Youtube.

Crash Test Dummies

"Crash Test Dummies" for Ministry of Transport, Finland. Created by Publicis, Helsinki. Made by Unexpected.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Millimeters Matter

"Millimeters Matter" for Samsung Mobile. Created by The Viral Factory. Made by Mad Cow Films.

FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Run

"Run" for Haathi Cement. Created by O&M, Mumbai. Made by Corcoise Films.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Courtesy: Youtube.

Potato, Bread & Mushroom

"Potato, Bread & Mushroom" for Lurpak. Created by W+K, London. Made by Partizan, London.

FRESHNESS: 6/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag.

Blue

"Blue" for Lakerol. Created by Kessels Kramer, Amsterdam. Made by Blink London.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

155

"155" for Clarin. Created by Santo. Made by 5 different outfits. Check Bestads for credits.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

The Riddle

"The Riddle" for Nokia. Created by Lowe London. Made by MJZ.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Swing

"Swing" for Recruit Agent. Created by W+K Tokyo. Made by Biscuit Filmworks, LA.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Creative Side

"Creative Side" for Sony. Created by Saatch & Saatchi, Sydney. Made by Exit Films.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7.5/10.

Courtesy: Boardsmag.

Get some space in your life

"Get some space in your life" for Big Yellow. Created by Clemmow Hornby Inge. Made by Blink, London.

FRESHNESS: 6.5/10.
EXECUTION: 7.25/10.
IMPACT: 7/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag.

Tallmen

"Tallmen" for Tooheys. Created by Saatchi & Saatchi Sydney. Made by MJZ London.

FRESHNESS: 5.5/10.
EXECUTION: 7/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 5.5/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Kiss

"Kiss" for Sony Handycam. Created by Saatchi & Saatchi Sydney. Made by Exit Films.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Rant: Reminds me of the Philips bulb commercial from Thailand.

Courtesy: Bestadsontv.

Mr. Anonymous

"Do you even read this blog" written for you. By me. If so, shout an aye in the comments box.

Olympic

"Olympic" for Renault Megane. Created by Publicis Conseil. Made by Wanda.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Snapshots

"Snapshots" for Moov. Created by McCann Paris. Made by Paranoid.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Price Gun

"Price Gun" for Boots. Created by Mother London. Made by Rokkit.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag.

Eyes

"Eyes" for Volvo c30. Created by Euro RSCG Fuel London. Made by Not to scale.

FRESHNESS: 5.5/10.
EXECUTION: 6.25/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5/10
MARKETABILITY: 6/10.

Courtesy: Glossyinc.

Felt, Pool & Cue

"Felt, Pool & Cue" for Guinness. Created by Saatchi & Saatchi, Malaysia. Made by Velocity, Cape Town.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Neon Girl

"Neon Girl" for Lux. Created by Santo. Made by Rattling Stick.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Cord

"Cord" for Royal Enfield. Created by A Delhi. Made by Dunno Who.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.5/10.

Courtesy: Youtube.

Existential Dilemma

"Existential Dilemma" for Kohler. Created by GSD&M. Made by Moxie Pictures.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Colours

"Colours" for Brother. Created by Duval Guillaume Antwerp. Made by Bingo Family.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Pregnant Snail

"Pregnant Snail" for Shera Floor. Created by Publicis, Thailand. Made by Matching Studio, Bangkok.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 7.25/10.

Courtesy: Boardsmag.

Scene Change

"Scene Change" for Opel. Created by Delaney Lund Knox Warren & Ptnrs. Made by Streetlight Films.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.25/10.

Courtesy: Bestadsontv.

Alaska

"Alaska" for Oregon Lottery. Created by BPN. Made by Laika.

FRESHNESS: 6.75/10.
EXECUTION: 6.25/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Bad Boy

"Bad Boy" for HSBC. Created by JWT London. Made by RSA.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.25/10.

Courtesy: Bestadsontv.

Next Generation

"Next Generation" for Ford Flexifuel. Created by Ogilvy Stockholm. Made by Stink.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6/10.

Courtesy: Bestadsontv.

Rollercoaster

"Rollercoaster" for Orange. Created by Clemenger BBDO. Made by Film Construction.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Discovery

"Discovery" for Discovery Channel. Created by Santa Clara, Sao Paulo. Made by Hungry Man.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Brokeback Mountain

"Brokeback Mountain" for Canal+ TV. Created by BETC Euro RSCG. Made by Partizan.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Sueiro

"Sueiro" for Edenor. Created by El Cielo, Buenos Aires. Made by Bendercine.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 6.5/10.


Courtesy: Boardsmag.

The Cold

"The Cold" for Apoteket. Created by Forsman Bodenfors, Stockholm. Made by Flodellfilm, Stockholm.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.

Rave: The music caught my ear. And the fact that the production company had a music stylist.

Courtesy: Boardsmag.

Skateboard

"Skateboard" for Nissan. Created by TBWA Paris. Made by Gang Films, Paris; Park Pictures, New York.

FRESHNESS: 6.25/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Rant: Though the commercial is jaw dropping. The human skateboard commercial kinda dilutes the freshness of this commercial.

Courtesy: Boardsmag.

The Legend

"The Legend" for Air Action Explosion. Created by BBH. Made by Stink.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6/10.

Rave: Full points to the servicing for selling the idea. I wonder how the client bought it.

Courtesy: Bestadsontv.

Big Sister

"Big Sister" for Barack Obama. Made by an anonymous soul. Posted on Youtube.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 8/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.75/10
MARKETABILITY: 6/10.

Rave: Me being an Obama supporter, I do think Hillary is like IBM & Obama like Mac. This ad rubs that point beautifully. Not many on the web seem to remember that in 1984, a democratic lady named Geraldine Ferraro was chosen as the Vice Presidential nominee by Walter Mondale.

Courtesy: Youtube.

Law of Gravity

"Law of Gravity" for Milk. Created by Grupos Gallegos. Made by Rebolucion.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Oblivious

"Oblivious" for Molson. Created by Zig Toronto. Made by Backyard, Venice.

FRESHNESS: 6/10.
EXECUTION: 6.25/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Courtesy: Boardsmag.

Wow

"Wow" for Windows Vista. Created by McCann. Made by Anonymous Content.

FRESHNESS: 5.75/10.
EXECUTION: 6/10.
IMPACT: 5.25/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5/10
MARKETABILITY: 5.5/10.

Courtesy: Boardsmag.

Frames

"Frames" for Diet Coke. Created by W+K Portland. Made by Frulined.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.25/10.

Courtesy: Boardsmag.

Banana Hands

"Banana Hands" for Altoids. Created by Leo Burnett, Chicago. Made by Biscuit, LA.

FRESHNESS: 6/10.
EXECUTION: 6.25/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Courtesy: Boardsmag.

Cheryl & Richard

"Cheryl & Richard" for Orbit. Created by AMV BBDO, London. Made by Rockit/Reginald Pike. Directed by Perlorian Brothers.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Link courtesy: Glossyinc.

Hydrant

"Hydrant" for Lexus RX. Created by Team One. Created by MJZ.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Courtesy: Bestadsontv.

People Powered

"People Powered" for Shaw. Created by BBDO Toronto. Made by Spy Films.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Rant: In concept it reminds me of Toyota's Humanity spot.

Courtesy: Bestadsontv.

Get a Mac UK

"Get a Mac UK" featuring Mitchell & Webb. Created for Apple.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Verdict: 'Pie-chart' was nice. 'Virus' is literal. 'Restarting' reminded me of Soken DVD's ads. 'Tentacle' pushes the envelope more than the American spots. 'Trust Mac' is good. 'Office at home' is imaginative. Overall a good encore.

Courtesy: Duncans & Youtube.

Dublin Film Festival

"Dublin Film Festival" for Jameson. Created by TBWA Ireland. Made by Cawley Nea/TBWA.

FRESHNESS: 6.25/10.
EXECUTION: 6.25/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Rant: A little more pushing and shoving between the chairs would have enhanced the punch of the sign-off.

Courtesy: Bestadsontv.

Follow the light

"Follow the light" for Nokia. Created by Y&R Auckland. Made by Curious.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

The Cliff

"The Cliff" for France Football. Created by DDB Paris. Made by Les Telecreateurs.

FRESHNESS: 7.75/10.
EXECUTION: 7.75/10.
IMPACT: 7.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 7.5/10.

Rave: That's one gold gone at the Lions.

Courtesy: Bestadsontv.

Stop & Go

"Stop & Go" for Snickers. Created by Impact BBDO UAE. Made by X-Ray Productions & Valkeiser Amsterdam.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.25/10.

Rant: Brilliant execution. Wafer thin connection with Snickers. Commercial will work even if you put Nike's logo.

Courtesy: Youtube.

Road Cricket

"Road Cricket" for Nike. Created by JWT. Made by RDP. Directed by Abhinav Deo.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Rant: A shorter edit of the commercial might look and work better.

Courtesy: Youtube.

Destinies

"Destinies" for Pepsi. Created by CLM BBDO. Made by Irene.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Dress for it

"Dress for it" for Honda CR-V. Created by Draft FCB Melbourne. Made by Radical.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Rant: The print ad of this campaign carries the line: For whoever you are. That could have been used as the sign off. It would have helped. I think.

Courtesy: Bestadsontv.

Matchstick

"Matchstick" for CPAA. Created by Ogilvy Mumbai. Directed by Abraham Cherian.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: Youtube.

Breakfast

"Breakfast" for Ford territory. Created by JWT Sydney.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Link alert: Duncan's. Courtesy: Google videos.

Train

"Train" for Vodafone. Created by BBH, London. Made by Independent Films.

FRESHNESS: 6.75/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 6.25/10.

Gutfeel: Going by the quality of its output, I won't be surprised if BBH London is crowned the 'Agency of the year' at Cannes Lions 2007.

Courtesy: Bestadsontv.

Dangerous Liaisons

"Dangerous Liaisons" for Levi's. Created by BBH. Made by Rattling Stick. Post by the Mill.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Courtesy: Shots.

Baby in the water

"Baby in the water" for Swim for Life. Created by Lowe Worldwide. Made by Film Construction.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Belonging

"Belonging" for Orange. Created by Fallon London. Made by Academy.

FRESHNESS: 6.75/10.
EXECUTION: 7.75/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

How you feel

"How you feel" for Vaseline Intensive Care. Created by Zig Toronto. Made by Sugino Studios.

FRESHNESS: 5.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Aliens

"Aliens" for Fevicol. Created by O&M Mumbai. Made by Corcoise(?).

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: UmmYeah.

Deal

"Deal" for MTV India. Directed by Rajesh Krishnan.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Rudaali

"Rudaali" for Camlin. Created by Lowe Mumbai. Made by RDP. Directed by Abhinav Deo.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Courtesy: Adforum.

The Hargrave Pub Spots

"Hair Down There & Hospital" for The Hargrave Pub. Created by Lowe Roche, Toronto. Made by Reginald Pike. Directed by Christopher Hutsul.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Glossyinc.

Flowers

"Flowers" for Orange. Created by Marcel Republique. Made by Gang Films.

FRESHNESS: 6.5/10.
EXECUTION: 7.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.25/10.

Courtesy: Bestadsontv.

Mr. Blonde

"Mr. Blonde" for Orange. Created by Mother London. Made by Epoch.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Umbrella

"Umbrella" for RVS Insurance. Created by They Netherlands. Made by Czar Netherlands.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

RANT: In parts, the idea is similar to the 'Angel's day out' commercial for Volkswagen. Replace the guardian angels with suits in umbrellas. You get this commercial. And that was just the starting point of the Volkswagen spot!

Courtesy: Bestadsontv.

Superbowl Spots: Emerald Nuts

"Nutty Goulet" for Emerald Nuts.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.25/10.

Courtesy: MySpace.

Superbowl Spots: Nationwide

"K-Fed's Front" for Nationwide.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: MySpace.

Superbowl Spots: Budlight

"Hitchhiking Hops" for Budlight.

FRESHNESS: 6.25/10.
EXECUTION: 6.25/10.
IMPACT: 6/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 5.75/10
MARKETABILITY: 6/10.

Courtesy: MySpace.

Superbowl Spots: Coke

"Give a little love" for Coke.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: MySpace.

Superbowl Spots: Blockbuster

"Click a mouse" for Blockbuster.

FRESHNESS: 5.5/10.
EXECUTION: 6/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.0/10
MARKETABILITY: 6.75/10.

Courtesy: MySpace.

Superbowl Spots: GM

"Robot Lonliness" for GM.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7/10.

Courtesy: MySpace.

Superbowl Spots: FedEx

"What's in a name" for FedEx.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: MySpace.

Superbowl Spots: Snickers

"Snickers Kiss" for Snickers.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: MySpace.

Superbowl Spots: Budweiser

"Crabs like Bud too" for Budweiser.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Courtesy: MySpace.

Superbowl Spots: Budlight

"Wedding Auction" for BudLight.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: MySpace.

Superbowl Spots: E*Trade

"One Finger" for E*Trade.

FRESHNESS: 5/10.
EXECUTION: 6.25/10.
IMPACT: 5.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 5.5/10
MARKETABILITY: 6.5/10.

Courtesy: MySpace.

Superbowl Spots: Budlight

"Slap" for BudLight.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Courtesy: MySpace.

Superbowl Spots: Budlight

"Immigrants" for BudLight.

FRESHNESS: 6.5/10.
EXECUTION: 6/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: MySpace.

Superbowl Spots: Budlight

"Rock,Paper & Scissors" for BudLight.

FRESHNESS: 6.25/10.
EXECUTION: 6/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Courtesy: MySpace.

Hands

"Hands" for Guinness. Created by AMV BBDO. FX by Michael Schlingmann.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Youtube.

Chang Chak

"Chang Chak (Sick Elephant)" for Wangkanai Sugar. Created by Publicis Thailand. Made by Matching Studio.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 6./10.

Courtesy: Bestadsontv.

Fun in the City

"Fun in the City" for Jeep Compass. Created by BBDO Detroit. Made by Brand New School.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Hat tip: Caffeinegoddess.

Wash

"Wash" for Sony Playstation 2. Created by TBWA/Chiat/Day. Made by Biscuit Filmworks.

FRESHNESS: 6.75/10.
EXECUTION: 6.25/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.

Courtesy: Glossyinc.

Birdman

"Birdman" for Coke. Created by Santo - Buenos Aires. Made by Stink London.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 6.25/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6/10.

Courtesy: Bestadsontv.

Invisible Man

"Invisible Man" for Johnnie Walker. Created by Leo Burnett Sydney. Made by Curious Australia.

FRESHNESS: 6.25/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Beep

"Beep" for RecruitIreland. Created by Chemistry. Made by Head Gear Animation.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Heavy Head

"Heavy Head" for National Geographic Channel. Created by Saatchi & Saatchi, Sydney. Made by Revolver Films.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

The Hippo

"The Hippo" for Esso. Created by DDB London. Made by Therapy Films.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Giggle

"Giggle" for Skoda. Created by Fallon. Made by Rattling Stick.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Samurai

"Samurai" for GE Imagination Theater. Created by BBDO New York. Made by Green Dot Films.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6/10.


Courtesy: Bestadsontv.

Office

"Office" for NHS. Created by Miles Calcraft Briginshaw Duffy. Made by Another Film Company.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Bank Robber

"Bank Robber" for Crime Stoppers. Created by DDB Canada. Made by Untitled, Toronto.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Hardwood

"Hardwood" for Nike. Created by AKA. Made by Hornet Inc.

FRESHNESS: 6/10.
EXECUTION: 6.25/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 5.5/10
MARKETABILITY: 5.5/10.

Courtesy: Boardsmag.

Party

"Party" for Harpic. created by JWT, London.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Ad-awards.

Bad Day

"Bad Day" for Huggies. Created by McCann-Erickson, Israel. Made by dunno who.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Youtube.

Sea

"Sea" for Vaseline. Created by BBH, NY. Made by Smuggler/Stink.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.