Spider

"Spider" for Audi. Created bY BBH. Made by Blink. Post Production by The Mill.

FRESHNESS: 6/10.
EXECUTION: 9/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 8/10.

Courtesy: Beam.Tv

Miller Labels

"Labels" for Miller Genuine Draught. Created by The Martin Agency. Made by Believe Media. FX by Framestore-CFC.

FRESHNESS: 7/10.
EXECUTION: 8/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 9/10.

Ikea Fright

"Fright" for Ikea. Created by Hasan & Partners, Finland. Made by Blink.

FRESHNESS: 7/10.
EXECUTION: 9/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8.5/10.

Courtesy: Framestore-CFC.

Smirnoff Love

"Love" for Smirnoff. Created by JWT. Made by MJZ.

FRESHNESS: 8.5/10.
EXECUTION: 9/10.
IMPACT: 8.75/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 8.75/10.
MARKETWORTHINESS: 8/10.

Human Ball

"Human Ball" for Medecins Sans Frontières. Created by Duval Guillaume, Brussels. Made by Caviar.

FRESHNESS: 9/10.
EXECUTION: 9/10.
IMPACT: 8/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 9/10.

Courtesy: Boardsmag.

Infectious Radio

"Infectious Radio" for BBC Radio 1. Created by Fallon. Made by Partizan.

FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Rant: Idea is not fresh. Execution is.

McDonald's Inner Child

"Inner Child" for McDonald's. Created by Leo Burnett, Sydney. Made by Collider.

FRESHNESS: 8/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Flex your music muscle

"Flex your music muscle" for Virgin Digital. Created by Ground Zero. Made by National Televison.

FRESHNESS: 8/10.
EXECUTION: 9/10.
IMPACT: 8/10.
REWATCHABILITY: 10/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 10/10.

Courtesy: Boardsmag.

Rant: The thought of 'uncover the hidden items' is not entirely fresh. It was recently used by Stella Artois. But the connection there was weak. Here the connect is stronger. I believe this spot was a viral bomb that got a lot of attention for Virgin.

Note: After you've done your guessing game, I suggest you visit Brainstorm9 for decoding the 50 odd music references in the commercial.

Rewind

"Rewind" for Drugs. Created by Full Jazz Propaganda.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8.5/10.

Courtesy: Ad-awards.

Rant: An oft-used story telling technique. But the usage makes sense here.

Loyal

"Loyal" for Levi's. Created by Bartle Bogle Hegarty, New York. Made by Kleinman Productions. Music: Stevie Wonder.

FRESHNESS: 8.5/10.
EXECUTION: 8/10.
IMPACT: 8/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 7/10.

Courtesy: Ad-awards.

John

"John" for DSTV. Created by Ogilvy, Johannesburg. Created by Velocity Films.

FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Bestadsontv.

Words

"Words" for Proximus. Created by LG&F. Made by Caviar, Belgium.

FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Rant: Though I like the ad, the format reminds me of the 'glass' spot for some english newspaper.

Mexican Puppet Show

"Mexican Puppet Show" for Gametap. Created by Mullen. Made by Mekanism, San Francisco.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Axe Shower

"Shower" for Axe. Created by Vega Olmos - Ponce, Buenos Aires. Made by Czar Films.

FRESHNESS: 8/10.
EXECUTION: 8.5/10.
IMPACT: 8/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Commercial alert by: Adhunt.

Subway Silence

"Silence" for Subway. Created by La Communidad. Made by Supply & Demand.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.

HSBC Eel

"Eel". Created by Lowe.

FRESHNESS: 8/10.
EXECUTION: 7/10.
IMPACT: 8/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Ad-awards.

Making of It

"Making of It" for Ebay. Created by BBDO New York. Made by MJZ LA.

FRESHNESS: 7/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8/10

Courtesy: Boardsmag.

Human Suit

"Human Suit" for SciFi. Created by Sci-Fi Channel. Made by RSA, London.

FRESHNESS: 7/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Bestadsontv.

Segway Crawl

"Crawl" for Segway. Created by TBWA Chiat Day.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Ad-awards.

Vodafone Numbers

"Numbers" for Vodafone. Created by Kaspen, Prague. Made by Bistro Films, Czech Republic.

FRESHNESS: 7/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Bell South Plumber

"Plumber" for Bell South. Created by WestWayne, Atlanta. Made by MJZ.

FRESHNESS: 8/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 8/10.

Courtesy: Bestadsontv.

BMW Time

"Time" for BMW. Created by TBWA Johannesburg. Made by Egg.

FRESHNESS: 6/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Rant: This visual technique has been used by Mother for some beer brand. But I think, here the usage is more apt.

Honda Impossible Dreams

"Impossible Dreams" for Honda. Created by W+K, London. Sung by Andy Williams.

FRESHNESS: 7.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Rant: Reminded me of an old Nike commercial that's a montage of different movements in sports.

Motorola Bunny

"Bunny" - A short film for Motorola. Created by The Fish Can Sing, London. Directed by Smith & Foulkes, the duo behind Honda 'Grr'. Produced by Nexus.

FRESHNESS: 8/10.
EXECUTION: 10/10.
IMPACT: 9/10.
REWATCHABILITY: 9/10.
AWARDWORTHINESS: 9/10.
MARKETWORTHINESS: 7/10.

XBox 360 Stand Off

"Stand Off" for XBox 360. Guess it's by McCann-Erickson. They say Microsoft vetoed this ad. And hence it never got telecast. Me thinks, it's utter bull. 'Stand Off' is a neat viral tactic for XBox 360.

FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 8/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 8/10.

Rant: The XBox ads are very much in Nike's play territory.

Courtesy: Youtube.

L'Equipe Bathroom

"Bathroom" for L'Equipe TV. Created by DDB Paris.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Courtesy: Ad-awards.