Flex your music muscle

"Flex your music muscle" for Virgin Digital. Created by Ground Zero. Made by National Televison.

FRESHNESS: 8/10.
EXECUTION: 9/10.
IMPACT: 8/10.
REWATCHABILITY: 10/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 10/10.

Courtesy: Boardsmag.

Rant: The thought of 'uncover the hidden items' is not entirely fresh. It was recently used by Stella Artois. But the connection there was weak. Here the connect is stronger. I believe this spot was a viral bomb that got a lot of attention for Virgin.

Note: After you've done your guessing game, I suggest you visit Brainstorm9 for decoding the 50 odd music references in the commercial.