"Time" for BMW. Created by TBWA Johannesburg. Made by Egg.
FRESHNESS: 6/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.
Rant: This visual technique has been used by Mother for some beer brand. But I think, here the usage is more apt.
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