"Words" for Proximus. Created by LG&F. Made by Caviar, Belgium.
FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.
Rant: Though I like the ad, the format reminds me of the 'glass' spot for some english newspaper.
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