Monday, December 05, 2005

XBox 360 Stand Off

"Stand Off" for XBox 360. Guess it's by McCann-Erickson. They say Microsoft vetoed this ad. And hence it never got telecast. Me thinks, it's utter bull. 'Stand Off' is a neat viral tactic for XBox 360.

FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 8/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 8/10.

Rant: The XBox ads are very much in Nike's play territory.

Courtesy: Youtube.

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