The Good & The Great Commericals of 2006

Listed below are my picks for The Good and The Great of 2006. Don't go by the order. I've just listed them randomly.

THE GOOD
1. " Guardian Angels" for Volkswagen Polo. Created by DDB London. Made by Academy.
2. "Breakfast" for Mercator Insurances. Created by Duval Guillame, Antwerp.
3. "Past Experience" for Heineken. Created by Leo Burnett, Sydney. Made by Sydney Film Company.
4. "Monster" for Hummer. Created by Modernista.
5. "Turbulence" for AmeriQuest. Created by DDB, LA. Made by MJZ.
6. "Fabio" for Nationwide Insurance. Created by TM Advertising, Texas.
7. "Sunshine" for US Department of Health. Created by Saatchi & Saatchi, New York. Made by Gorgeous, London. Music by Solid State Revival.
8. "Coastguard" for Berlitz. Created by BTS United Oslo. Made by Motion Blur.
9. "Masterpiece" for Stella Artois. Created by Lowe Roche, Toronto. Made by MJZ. Directed by Matthijs van Heijningen.
10. "Hair Whip, Pop Out & Stomach Hold In" for Trumpet. Created by Colenso BBDO, Auckland. Made by The Sweet Shop.
11. "Guru" for Kleenex. Created by JWT New York.
12. "Gay, Son & Pregnant" for Vodafone. Created by JWT London. Made by Outsider USA.
13. "Great Wall" for Staples. Created by McCann-Erickson, NY. Made by Paranoid Projects.
14. "Frog" for Volkswagen GTI. Created by DDB Berlin.
15. "Swinger" for Science World. Created by Rethink, Vancouver. Made by Radke Films.
16. "What Goes Around" for Coke. Created by Mother London. Made by Nexus.
17. "March of the Penguins & Thin Blue Line" for Full Frame Documentary Film Festival. Created by McKinsey Silver, Durham. Made by Form. Directed by Kevin Donovan.
18. "Twister" for Bangkok Insurance. Created by Creative Juice/G1. Directed by Thanonchai Sornsriwichai.
19. "Long Goodnight" for Holiday Inn. Created by St. John. Made by Untitled.
20. "Raptor & Rock" for BC Dairy. Created by DDB Vancouver. Made by Zanita Films.
21. "Invisible Man" for National Aids Trust. Created by Saatchi & Saatchi. Made by Hanrahan.
22. "Aids Awareness" for AIDES. Created by TBWA Paris. Made by Wanda. Directed by Wilfrid Brimo.
23. "Ashes" for Kit Kat. Created by JWT London. Made by Another Film.
24. "Love Stories 1, 2, 3 & 4" for Smooth-E. Created by Jeh United Bangkok. Made by Phenomena Bangkok.
25. "Humanity" for Toyota. Created by Hakhuodo. Made by Stink.
26. "Hands, Shoes, Shoulder & Swing" for Nike. Created by W+K Portland. Made by Anonymous Content. Directed by Malcolm Venville.
27. "Milkman" for Humo + Durex. Viral video created by DGB. Made by Pix & Motion.
28. "Arboretum" for Sears. Created by Y&R Chicago. Made by MJZ. FX by Method Studios.
29. "Housewarming" for Solo Mobile. Created by Rethink, Vancuover. Made by Reginald Pike.
30. "Happiness Factory" for Coke. Created by W+K. Made by Psyops.
31. "Save Your Saliva" for Orange M6 Mobile. Created by BDDP & Fils. Made by Nose- Premiere Heure, France.
32. "Dream Team" for Dream Team Productions. Created & Made by Dream Team.
33. "Penny Neglect 1, 2 & 3" for Virgin Mobile. Created by Mother New York. Made by The Glue Society.
34. "City Lights" for Happydent. Created by McCann-Erickson, Mumbai. Made by Equinox Films. Directed by Ram Madhvani.
35. "Breathe" for Greenpeace. Created by Publicis Mojo, Auckland. Made by Revolver Film, Australia.
36. "Cougar" for Nissan 4x4. Created by TBWA/G1 Paris. Made by La Pac and Czar.
37. "Sunflower Park" for McCain's Oven Chips. Created by Beattie McGuinness Bungay. Made by Partizan.
38. "Porok" for XBox 360. Created by MTV India. Made by MTV India.
39. "Magic Numbers" for Orange. Created by Mother, London. Made by Independent Films.
40. "Devenez du Matin" for Ricore. Created by Wam Publicis. Made by Wanda Productions.
41. "Alzheimer's" for Instituto de Apoio a Cnaca. Created by Leo Burnett, Portugal. Produced by Regina Costa.
42. "The Good, The Bad & The Ugly" for Sky Cinema Classics. Created by Angelfish. Made by Angelfish.
43. "Footsteps" for The Prince's Trust. Created by Clemmow Hornby Inge. Made by Outsider.
44. "Topic" for Geico. Made by Furlined. Directed by Will Speck and Josh Gordon.
45. "Paint Ad" for Sony Bravia. Created by Fallon UK. Directed by Jonathan Glazer.
46. "Let The Cat Out" for Parkinson's Society. Created by Grey London. Made by Partizan.
47. "Life Shapes" for Hyundai Santa Fe. Created by The Richards Group. Made by Outsider.
48. "The Scientist" for HSBC. Created by JWT.
49. "Headplayer" for Pamol. Created by Bob Helsinki. Made by Flodellfilm.
50. "Get a Mac campaign - Viruses, Restarting, Better, iLife, Network & WSJ" for Apple.

THE GREAT
1. "Choir" for Honda Civic. Created by W + K. Made by Partizan.
2. "Killing Death" for Red Cross. Created by Saatchi & Saatchi, Mexico. Made by unknown.
3. "Evolution" for Dove. Created by Ogilvy Toronto. Made by Reginald Pike.
4. "Imaginary Guide" for Melbourne City. Created by George Patts Y&R Melbourne. Made by Revolver Films.
5. "Taste it in this life" for Tiger Beer. Created by Saatchi & Saatchi, NZ. Made by Film Construction.
6. "Transactional Fluidity" for Visa. Created by TBWA\Chiat\Day, LA. Directed by Kinka Usher. Made by House of Usher.
7. "Bald" for Arnet Broadband. Created by Santos - Buenos Aires. Made by Wasabi Films.
8. "Teleshop" for Amnesty. Created by Mother London. Made by Blink Productions, London.
9. "Together" for Buenos Aires Zoo. Created by Saatchi & Saatchi. Made by Lobo.
10. "Fish" for Axe. Created by Vegaolmosponce. Created by Traktor Argentina.

Source: Boardsmag, bestadsontv, Reginaldpike & Shots.

Candles

"Candles" for World Burn Foundation. Created by Young & Rubicam Gitam. Made by Suburban, Johannesberg.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

E-Z Answer Squirrel

"E-Z Answer Squirrel" for United Church of Canada. Created by Smith Roberts, Toronto. Made by Untitled, Toronto.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Ugly Stik

"Ugly Stik" for Shakespeare Fishing Tackle. Created by Pocket Hercules. Made by Twist Productions.

FRESHNESS: 5.75/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 5.75/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Giant

"Giant" for Claro. Created by Saatchi & Saatchi. Made by Hungry Man, Rio de Janeiro.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Lyle

"Bahamavention" for The Isle of Bahamas. Created by Fallon, Minneapolis. Made by Moxie Pictures.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Red

"Red" for Motorola. Created by Mother, London. Directed by Jonathan Glazer.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 5.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 5.5/10
MARKETABILITY: 5.5/10.

Courtesy: Bestadsontv.

Bald

"Bald" for Arnet Broadband. Created by Santos - Buenos Aires. Made by Wasabi Films.

FRESHNESS: 7.5/10.
EXECUTION: 7.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 8/10.

Rave: Brilliant stuff. I would give it a gold in any festival.

Courtesy: Bestadsontv.

Rolling

"Rolling" for Axe. Created by Bartle Bogle Hegarty. Made by Partizan.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Slob Evolution

"Slob Evolution" for Campaignagainstreallife.com. Created by Tuffsheet.

FRESHNESS: 5.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Courtesy: Youtube. Link alert: Duncan's.

Robot

"Robot" for Sony. Created by Y&R Brands, Singapore. Made by Sydney Film Company.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Shattered Dreams

"Shattered Dreams" for Transport for London. Created by M&C Saatchi, London. Made by Kleinman Productions.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.25/10.

Courtesy: Bestadsonv.

Save the Pants

"Save the Pants" for Shout Wipers. Created by dunnowho. Made by dunnowho.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Link tip-off: Adlist.

Mr. Potato Head

"Mr. Potato Head" for Mr. Potato Head. Created by DDB Paris. Made by Wanda.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Rave: At first, I didn't appreciate the commercial. The more I watch it, the more I like it.

Source: Bestadsontv.

Acupuncture

"Acupuncture" for Central Beheer. Created by DDB Amsterdam. Made by Czar.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.25/10.

Source: Bestadsontv.

Motley Bird

"Motley Bird" for Motley Bird Energy Drink. Created by Third Skin. Made by Psyops.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

Source: Psyops.

Peel Away

"Peel Away" for Miller. Created by Mother, London. Made by Smith & Jones. Post Production by The Moving Picture Company.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.25/10.

Source: MPC.

Looks Twice

"Looks Twice" for Ford. Created by O&M, London. Made by Academy.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Source: Bestadsontv.

Sky

"Sky" for Guinness. Created by Saatchi & Saatchi, London. Made by Stink.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Rant: Difficult to replicate the glory of noitulove. We saw that with Sony Bravia. Perhaps that's what prompted Guinness to take a different route. The thought is nice. The execution is nicer. But that extra magic is not there.

Source: Bestadsontv.

Trolleys

"Trolleys" for Progressive Enterprises. Created by JWT, NZ. Made by Curious Ltd.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Source: Boardsmag.

Grass

"Grass" for Honda. Created by Grip Limited. Made by Ruckus Films.

FRESHNESS: 6.25/10.
EXECUTION: 6.0/10.
IMPACT: 6.0/10.
REWATCHABILITY: 6.0/10.
AWARDWORTHINESS: 6.0/10
MARKETABILITY: 6.0/10.

Source: Boardsmag.

Bruce Lee

"Bruce Lee" for BMW X3. Created by *S,C,P,F. Made by Alamo Films.

FRESHNESS: 5.5/10.
EXECUTION: 5.5/10.
IMPACT: 5.75/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.25/10
MARKETABILITY: 5.75/10.

Source: Boardsmag.

Hospital, Pool & House

"Hospital, Pool & House" for CMT. Created by CMT. Made by Reginald Pike. Directed by Lena Beug.

FRESHNESS: 5.75/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Source: Glossyinc.

Fertility Clinic

"Fertility Clinic" for O'Reilly's Irish Pub. Credits not known.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Link alert: Adlist. Source: Veryfunnyads.com

Burger

"Burger" for OWD. Created by Bensimon Byrne, Toronto. Made by Untitled, Canada. Directed by Aleysa Young.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.75/10.

Source: Glossyinc.

Portrait, Laser & Wallpaper

"Portrait, Laser & Wallpaper" for Mini. Created by WCRS. Made by Partizan.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Source: Bestadsontv.

Thanksgiving Island

"Thanksgiving Island 1, 2, 3, 4 & 5" for Comedy Central, Wii & Scion. Created by Riverstreet Productions. Made by Riverstreet Productions.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.75/10.

Source: Boardsmag.

Locked in

"Locked in" for Vaseline. Created by BBH New York. Made by Identity, NY.

FRESHNESS: 5.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 5.5/10
MARKETABILITY: 7/10.

Source: Boardsmag.

UFO

"UFO" for Answer. Created by Del Campo Nazca Saatchi & Saatchi. Made by Rebolucion.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Source: Boardsmag.

Sky

"Sky" for HondaJet. Created by Hakhuodo, Tokyo. Made by Identity, New York.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.0/10
MARKETABILITY: 6.5/10.

Source: Boardsmag.

The Clan

"The Clan" for Peugeot. Created by BETC Euro RSCG. Made by Irene, France.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Source: Bestadsontv.

Wonderful World

"Wonderful World" for Half Moon Young People Theater. Created by Media Trust/Volunteer Films. Made by The Pink Film Company.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Rave: For a directorial debut, this is great.

Source: Bestadsontv.

Wii Spots

"Wii Spots 1 & 2" for Nintendo. Created by Leo Burnett. Made by Dunno who.

FRESHNESS: 5.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.0/10.
AWARDWORTHINESS: 6.0/10
MARKETABILITY: 7/10.

Source: Boardsmag & Youtube.

Funeral

"Funeral" for Kyocera. Created by Vitro Robertson. Made by Story Companies.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.25/10.

Source: Boardsmag.

Kid

"Kid" for Masterly Ham. Created by Duval Guillaume Brussels. Made by Lovo Films, Bert Brulez.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6/10.

Source: Boardsmag.

Lions

"Lions" for Canal+. Created by BETC EURO RSCG Paris. Made by Radical Media, Paris.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Source: Boardsmag.

Imaginary Guide

"Imaginary Guide" for Melbourne City. Created by George Patts Y&R Melbourne. Made by Revolver Films.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Source: Bestadsontv.

Caution Tape

"Caution Tape" for California Department Of Health Services. Created by Ground Zero. Made by MJZ.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Source: Boardsmag.

For your daughter

"For your daughter" for White Ribbon Day. Created by Saatchi & Saatchi, Sydney. Made by Good Oil Films.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Source: Boardsmag.

The Heisman Spots

"The Heisman Spots 1 & 2" for Nissan. Created by TBWA\Chiat\Day, LA. Made by Paranoid, US.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

For those who dunno: The Heisman is considered the most prestigious award in American college football.

Source: Boardsmag.

Doctor's Office

"Doctor's Office" for Tetley's Tea. Created by John St., Toronto. Made by Reginald Pike.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Source: Boardsmag.

The Scientist

"The Scientist" for HSBC. Created by JWT.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Source: Youtube. Linkalert: Brainstorm9.

'Tis the season to be gorgeous

"Tis the season to be gorgeous" for Boots. Created by Mother London. Made by hsi.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Source: Bestadsontv.

Headplayer

"Headplayer" for Pamol. Created by Bob Helsinki. Made by Flodellfilm.

FRESHNESS: 7/10.
EXECUTION: 7.25/10.
IMPACT: 7/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 7.25/10
MARKETABILITY: 7.5/10.

Source: Bestadsontv.

Taste it in this life

"Taste it in this life" for Tiger Beer. Created by Saatchi & Saatchi, NZ. Made by Film Construction.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 7/10.

Source: Bestadsontv.

Illumination

"Illumination" for Orange. Created by W+K, London. Made by MJZ.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 5.5/10.

Source: Boardsmag.

Transactional Fluidity

"Transactional Fluidity" for Visa. Created by TBWA\Chiat\Day, LA. Directed by Kinka Usher. Made by House of Usher.

FRESHNESS: 7.25/10.
EXECUTION: 6.75/10.
IMPACT: 7/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Source: Boardsmag.

Ellen DeGeneres

"Ellen DeGeneres" for Amex. Created by Ogilvy New York. Made by Hungry Man.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Source: Bestadsontv.

Bad Note

"Bad Note" for Musica. Created by The Jupiter Drawing Room. Made by Wicked Pixels.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Source: Bestadsontv.

Paperboy

"Paperboy" for Toyota. Created by Saatchi & Saatchi. Made by Harvest, Santa Monica.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Source: Boardsmag.

Moustache

"Moustache" for Oreo Dessert Pizza. Created by JWT New York. Made by Perlorian Brothers.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Source: Glossyinc.

Storms

"Storms" for WWF. Created by FCB Toronto. Made by Untitled.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Source: Glossyinc.

The Not So Big Match

"The Not So Big Match" for XBox 360. Created by McCann London. Made by Outsider.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Source: Boardmag.

Perfect

"Perfect" for CTI. Created by Del Campo Nazca Saatchi & Saatchi. Made by Nunchaku Cine.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Source: Boardmag.

Guatemala

"Guatemala" for Viera Plasma TV. Created by Bensimon Byrne. Made by Furlined.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Source: Bestadsontv.

Footsteps

"Footsteps" for The Prince's Trust. Created by Clemmow Hornby Inge. Made by Outsider.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 7/10.

Source: Bestadsontv.

Cut Through

"Cut Through" for Motorola. Created by O&M Beijing. Made by MJZ.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Source: Bestadsontv.

Ramadan Kareem

"Ramadan Kareem" for Nando's. Made by Tonic Dubai.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Source: Boardsmag.

Topic

"Topic" for Geico. Made by Furlined. Directed by Will Speck and Josh Gordon.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Source: Boardsmag.

Dinner Table & Wedding Album

"Dinner Table & Wedding Album" for Ikea. Created by TBWA Portugal. Made by Academy London.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Source: Boardsmag.

Human

"Human" for Johnnie Walker. Created by BBH London. Made by MJZ.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Source: Bestadsontv.

Shadows

"Shadows" for Chrysler. Created by Contrapunto. Made by Lee Films, Spain.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Source: Bestadsontv.

Circus

"Circus" for Partypoker dot com. Created by Party Gaming - Inhouse. Made by Therapy Films.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

Source: Glossyinc.

Paint Ad

"Paint Ad" for Sony Bravia. Created by Fallon UK. Directed by Jonathan Glazer.

FRESHNESS: 7/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Opinion: Me thinks Sony Balls is better than this. Nevertheless, this is good.

Trivia: Jonathan Glazer wrote & directed the Nicole Kidman movie 'Birth'.

Source: Bravia-advert.

Evolution

"Evolution" for Dove. Created by Ogilvy Toronto. Made by Reginald Pike.

FRESHNESS: 7.5/10.
EXECUTION: 7.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 7.25/10
MARKETABILITY: 8/10.

Source: Youtube.

Time Manager

"Time Manager" for Electrolux. Created by Lowe Brindfors, Stockholm. Made by Partizan.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Source: Boardsmag.

Eat Like Snake

"Eat Like Snake" for Burger King. Created by Crispin Porter + Bogusky. Made by House of Usher.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Source: Bestadsontv.

Let The Cat Out

"Let The Cat Out" for Parkinson's Society. Created by Grey London. Made by Partizan.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Source: Bestadsontv.

Satellite

"Satellite" for Audi. Created by BBH. Made by Knucklehead.

FRESHNESS: 5.5/10.
EXECUTION: 6.5/10.
IMPACT: 5.75/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.75/10
MARKETABILITY: 6.5/10.

Source: Bestadsontv.

Better Results

"Better Results" for Apple. Credits unknown.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7.5/10.

Source: Apple.

Unlikely Match

"Unlikely Match" for Knorr. Credits not known.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 5.75/10
MARKETABILITY: 6.5/10.

Source: This spot is from Tellyads, a no-nonsense site that offers you over 800 commercials from the UK.

Chocolate Milk

"Chocolate Milk" for Prarie Milk Partnership. Created by Cossette, Vancuover. Made by Avion Films.

FRESHNESS: 7/10.
EXECUTION: 7.25/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Dick

"Dick" for Eastwood Insurance. Created by Ideology Advertising. Made by Gartner.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Secure

"Secure" for ANZ. Created by DDB Melbourne. Made by Plaza Films.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Snowball

"Snowball" for Travellers. Created by Fallon Minneapolis. Made by MJZ.

FRESHNESS: 6/10.
EXECUTION: 7.75/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Rant: One year ago, Duval Guillaume (Brussels) did the same idea using animation for AIDS prevention. Catch it here.

Courtesy: Bestadsontv.

Life Shapes

"Life Shapes" for Hyundai Santa Fe. Created by The Richards Group. Made by Outsider.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Paperwork Forest

"Paperwork Forest" for Visa. Created by TBWA\Chiat\Day. Made by House of Usher.

FRESHNESS: 6/10.
EXECUTION: 6.25/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Supermart & Blindfold

"Supermart & Blindfold" for Sobey's. Created by Rethink, Vancuover. Made by Reginald Pike.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.5/10.

Courtesy: Glossy Inc.

Camo

"Camo" for Slim Jim. Created by Crispin Porter + Bogusky. Made by Tomorrow's Brightest Minds.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Rant: I appreciated the idea better when I did a wiki check on snapalope. Crispin seems to have a commercial-that-takes-you-to-a-website template that works.

Courtesy: Bestadsontv.

Breathe

"Breathe" for Greenpeace. Created by Publicis Mojo, Auckland. Made by Revolver Film, Australia.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Cowboys

"Cowboys" for T-Com. Created by Istropolitana D'Arcy. Directed by Dominik Miškovský.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Coincidence: In 2000, Rensil had done an anti-smoking commercial with Channel V's assistance. It had a similar idea.

Courtesy: Ad-arena.

Film Set NY

"Film Set NYC" for Nokia N93. Created by Lowe London. Made by Gorgeous.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Cougar

"Cougar" for Nissan 4x4. Created by TBWA/G1 Paris. Made by La Pac and Czar.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7.5/10.

Courtesy: Boardsmag.

Crocodile

"Crocodile" for Nissan 4x4. Created by TBWA/G1 Paris. Made by La Pac and Czar.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Bogus Network

"Bogus Network" for Verizon. Created by McCann-Erickson. Made by Hungry Man.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag.

Kung Fu

"Kung Fu" for Volkswagen Jetta. Created by CreativeOnDemand. Made by Logan.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

The Art of Invisible-ness

"The Art of Invisible-ness" for Cougar Bourbon. Created by George Patterson Y&R. Made by The Sweet Shop.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.25/10.

Courtesy: Bestadsontv.

Slow

"Slow" for Renault. Created by Lowe Mexico. Made by Cineconcepto.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Submarine

"Submarine" for Hummer. Created by Modernista. Made by MJZ.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

Courtesy: Boardsmag.

Sunflower Park

"Sunflower Park" for McCain's Oven Chips. Created by Beattie McGuinness Bungay. Made by Partizan.

FRESHNESS: 6.75/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7.5/10.

For details on the commercial, go here.

Courtesy: Boardsmag.

Alice In Boudoirland

"Alice In Boudoirland" for Boots. Created by Mother. Made by Gorgeous.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

New Job

"New Job" for Cadillac. Created by Modernista, Boston. Made by MJZ, LA.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Kids Drawing

"Kids Drawing" for Orange. Created by Partizan. Made by Marcel.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6/10.

Courtesy: Boardsmag.

Flashbeer

"Flashbeer" for Carlton Draught. Created by George Patterson Y&R, Melbourne. Made by Plaza Films.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.25/10.

Courtesy: Bestadsontv.

Porok

"Porok" for XBox 360. Created by MTV India. Made by MTV India.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Bestadsontv.

Magic Numbers

"Magic Numbers" for Orange. Created by Mother, London. Made by Independent Films.

FRESHNESS: 7.5/10.
EXECUTION: 7.25/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Afraid of Dustbins?

"Afraid of Dustbins?" for Fostplus. Created by Saatchi & Saatchi, Brussels. Made by Bacon, Denmark.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILITY: 6.75/10.

Courtesy: Saatchi & Saatchi.

Bagless

"Bagless" for Electrolux. Created by Lowe Brindfors, Stockholm. Made by Atmosfar.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 7/10.

Courtesy: Boardsmag.

Devenez du Matin

"Devenez du Matin" for Ricore. Created by Wam Publicis. Made by Wanda Productions.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 8/10.

Courtesy: Boardsmag.

Make Out, Mole & Urinal

"Make Out, Mole & Urinal" for Fallsview Casino Resort. Created by BBDO, Toronto. Made by Reginald Pike. Directed by Mark Gilbert.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Glossy Inc.

Alzheimer's

"Alzheimer's" for Instituto de Apoio a Cnaca. Created by Leo Burnett, Portugal. Produced by Regina Costa.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 7/10
MARKETABILITY: 7.5/10.

Trivia: Won a gold lion at Cannes 2006.

Courtesy: Ad-awards.

Kick

"Kick" for Song Wega. Created by Tonic Communications, UAE.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.5/10.

Courtesy: Ad-awards.

dExpo

"dEpo" for 3Mobile. Created by WCRS. Made by Partizan.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILITY: 6.5/10.

Courtesy: Boardsmag.

Seat Search

"Seat Search" for Kronenbourg 1664. Created by M&C Saatchi. Made by Another Film Company UK.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 6.75/10.

Courtesy: Bestadsontv.

Endure

"Endure" for Nike. Created by W+K. Made by Park Pictures.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILITY: 6.75/10.

Rant: This is the second commercial in the last one month to use Johnny Cash's 'Hurt' song. The last one to use it was Superhero.

Courtesy: Boardsmag.

The Good, The Bad & The Ugly

"The Good, The Bad & The Ugly" for Sky Cinema Classics. Created by Angelfish. Made by Angelfish.

FRESHNESS: 7.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Fish

"Fish" for Axe. Created by Vegaolmosponce. Created by Traktor Argentina.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILITY: 7/10.

Courtesy: Bestadsontv.

Thumbs

"Thumbs" for Close-Up. Created by Lowe Buenos Aires. Made by Rebolucion.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Where Next & Greatness

"Where Next & Greatness" for Toyota Lexus. Created by Team One Advertising. Made by Moxie Pictures.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Colors

"Colors" for Motorola Pebl. Created by 180 Amsterdam. Made by Stink, London.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILTY: 6.75/10.

Courtesy: Boardsmag.

Tour

"Tour" for Arnet. Created by Santo, Buenos Aires. Produced by Nunchaku.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Courtesy: Bestadsontv.

Save Your Saliva

"Save Your Saliva" for Orange M6 Mobile. Created by BDDP & Fils. Made by Nose- Premiere Heure, France.

FRESHNESS: 8/10.
EXECUTION: 7/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10
MARKETABILTY: 8/10.

Courtesy: Bestadsontv.

Maria

"Maria" for Nike. Created by W+K Portland. Made by Smuggler Films.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 6.75/10.

Courtesy:Boardsmag.

Marbles

"Marbles" for Nintendo. Created by Leo Burnett Melbourne. Made by Exit Films.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.75/10
MARKETABILTY: 6/10.

Courtesy: Bestadsontv.

Life's Complicated Enough

"Life's complicated enough" for McDonalds. Created by Leo Burnett Australia.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 6.75/10.

Trivia: Silver Addy Winner. Link alert: Adlist.

Courtesy: Youtube.

Vase

"Vase" for Lift Plus. Created by Publicis Mojo. Made by Curious Film.

FRESHNESS: 6/10.
EXECUTION: 6.25/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Red Defender

"Red Defender" for Bloodsaves dot com. Created by Euro RSCG New York. Made by JJ Sedelmaier Productions.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 6.75/10.

Courtesy: Youtube. Link Alert: Brainstorm9.

Outcast

"Outcast" for Burger King. Created by Crispin Porter + Bogusky. Made by Reginaldo.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Escape

Escape for Hummer. Created by Modernista. Made by MJZ.

FRESHNESS: 6/10.
EXECUTION: 6.25/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6/10.

Courtesy: Bestadsontv.

Banging

Banging for Visa. Created by Leo Burnett Canada. Made by Steam Films. Directed by Mac Carter. Effects by Relish.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILTY: 7.5/10.

Courtesy: Relish.

Astrabatics

"Astrabatics" for Astra. Created by Delaney Lund Knox Warren. Made by Paul Weiland Film Company.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 6.75/10.

Courtesy: Bestadsontv.

Great African Inventions

"Great African Inventions" for Nandos Chicken Steaks. Created by Lowe Bull South Africa. Made by Humanoid.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 6.75/10.

Courtesy: Bestadsontv.

Superhero

"Superhero" for Australian Childhood Foundation. Created by Clememger BBDO. Made by Exit Films.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Courtesy: Bestadsontv.

Straight Walk

"Straight Walk" for Levi's. Created by BBH New York. Made by Gorgeous.

FRESHNESS: 6/10.
EXECUTION: 6.25/10.
IMPACT: 5.75/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.75/10
MARKETABILTY: 5.75/10.

Courtesy: Boardsmag.

Chalk

"Chalk" for Nike. Created by W+K Tokyo. Made by HSI Productions.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Restless

"Restless" for Hyundai. Created by Assignment Group Auckland. Made by Sydney Film Company.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Courtesy: Boardsmag.

Puddle

"Puddle" for Renault Clio. Created by Saatchi & Saatchi, Milan. Made by Chocolat.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7.5/10.

Courtesy: Boardsmag.

Don't Hold Back

"Don't Hold Back" for Connex. Created by Cummins & Partners. Made by Exit Films.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Courtesy: Bestadsontv.

Dream Team

"Dream Team" for Dream Team Productions. Created & Made by Dream Team.

FRESHNESS: 7.75/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10
MARKETABILTY: 7.5/10.

Rave: Smart stuff.

Courtesy: Bestadsontv.

Stick Together

"Stick Together" for Goody's. Created by Fortune. Made by Topcut, Greece.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.0/10
MARKETABILTY: 6.0/10.

Rant: The set up was interesting, but somehow it didn't add up in the end for a food joint.

Courtesy: Boardsmag.

Balloons

"Balloons" for Lux. Created by Santo, Argentina. Made by Stink.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Rant: Very different for Lux. The suits must get full credit for selling this. But I found it a tad corny.

Courtesy: Bestadsontv.

Red Army

"Red Army" for Foot Locker. Created by AKA Advertising. Made by Chelsea Pictures.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILTY: 6.75/10.

Courtesy: Bestadsontv.

Kung Fu

"Kung Fu" for Olympus. Created by BBDO Malaysia. Made by Passion Pictures.

FRESHNESS: 6.25/10.
EXECUTION: 6.25/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Courtesy: Bestadsontv.

Killing Death

"Killing Death" for Red Cross. Created by Saatchi & Saatchi, Mexico. Made by unknown.

FRESHNESS: 8/10.
EXECUTION: 7.75/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.25/10
MARKETABILTY: 7.5/10.

Courtesy: Bestadsontv.

Penny Neglect

"Penny Neglect 1, 2 & 3" for Virgin Mobile. Created by Mother New York. Made by The Glue Society.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7.5/10.

Courtesy: Boardsmag.

Face

"Face" for Axion. Created by Duval Guillaume Brussels. Made by Caviar.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.0/10
MARKETABILTY: 5.75/10.

Courtesy: Boardsmag.

Gallo

"Gallo" for Ford Ranger. Created by JWT Argentina. Made by Bender Cine.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.0/10
MARKETABILTY: 6.0/10.

Courtesy: Boardsmag.

You Know How

"You Know How" for Schweppes. Created by Mother, London. Made by Stink.

FRESHNESS: 6.5/10.
EXECUTION: 7.25/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Courtesy: Bestadsontv.

Choices

"Choices" for StanLib. Created by TBWA Johannesberg. Made by Velocity, Africa.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Courtesy: Bestadsontv.

City Lights

"City Lights" for Happydent. Created by McCann-Erickson, Mumbai. Made by Equinox Films. Directed by Ram Madhvani.

FRESHNESS: 6/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7.5/10.

Courtesy: Youtube.

Cardboard

"Cardboard" for Seattle Education Access. Created by Ad2Seattle. Made by Blank Design.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 6.75/10.

Courtesy: Boardsmag.

Wedding Cam

"Wedding Cam" for BudLight. Created by DDB Chicago. Made by Harvest, Santa Monica.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7.5/10.

Courtesy: Boardsmag.

Master

"Master" for Mountain Dew. Created by BBDO, NY. Made by Partizan.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.75/10.

Observation: Quite different from the usual MD fare.

Courtesy: Boardsmag.

Harley

"Harley" for HSBC. Created bY JWT, London. Made by Outsider.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Courtesy: Boardsmag.

Scuba

"Scuba" for HSBC. Created by JWT, London. Made by Outsider.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.25/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Hand Job

"Hand Job" for Greenpeace. Created by Direct. Made by Home Corp.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.5/10.

Courtesy: Bestadsontv.

Reflections

"Reflections" for Susan Komen BCF. Created by Strawberry Frog, New York. Made by Believe Media.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Swing Portrait

"Hands, Shoes, Shoulder & Swing" for Nike. Created by W+K Portland. Made by Anonymous Content. Directed by Malcolm Venville.

FRESHNESS: 5.5/10.
EXECUTION: 7.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 5.5/10
MARKETABILTY: 7/10.

Courtesy: Boardsmag.

Freezer & Biathlon

"Freezer & Biathlon" for 13 Em Rue. Created by Euro RSCG Paris. Made by Spy Films (Toronto) + Hamster (Paris).

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7/10.

Courtesy: Boardsmag.

News Story

"News Story" for Levi's. Created by BBH. Made by Gorgeous Films.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Courtesy: Bestadsontv.

The Day You Went To Work

"The Day You Went To Work" for Transport for London. Created by M&C Saatchi. Made by Gorgeous Enterprises.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7.5/10.

Courtesy: Bestadsontv.

Milkman

"Milkman" for Humo + Durex. Viral video created by DGB. Made by Pix & Motion.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7.25/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILTY: 7.5/10.

Link Alert: Adrants.

Arboretum

"Arboretum" for Sears. Created by Y&R Chicago. Made by MJZ. FX by Method Studios.

FRESHNESS: 6.75/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7/10
MARKETABILTY: 6.75/10.

Read more about the spot here.

Courtesy: Boardsmag.

Foul Mouth

"Foul Mouth" for Orbit. Created by BBDO Chicago. Made by The Directors Bureau.

FRESHNESS: 6.5/10.
EXECUTION: 6.25/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Transformation

"Transformation" for Adidas. Created by Adidas. Made by Brand New School.

FRESHNESS: 5.5/10.
EXECUTION: 6.5/10.
IMPACT: 5.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 5/10
MARKETABILTY: 6/10.

Courtesy: Boardsmag.

Network

"Network" for Vodafone. Created by JWT. Made by Gorgeous Enterprises.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Courtesy: Shots.

Delivery Trouble

"Delivery Trouble" for Powerade. Created by Lowe Bull. Made by Bioscope Films.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 6.5/10.

Courtesy: Bestadsontv.

Head

"Head" for Artcadeplaystation.com. Created by TBWA Paris.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.5/10.

Rant: Too bizarre for my liking. But who knows it might work with the target audience. 'Head' is doing rounds as a viral. I wonder if Sony will stick its head out for this spot if the mass media discovers it.

Courtesy: Youtube.

Frisbee

"Frisbee" for Cell C. Created by Network BBDO, South Africa. Made by Notorius 24:7.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.75/10.

Courtesy: Bestadsontv.

England

"England" for McDonalds. Created by Cossette Communication, Toronto. Made by Untitled Films. Directed by James Haworth.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6.5/10.

Commercial Tip-off: Glossyinc.

Go Beyond

"Go Beyond" for Land Rover. Created by Rainey Kelly Campbell Rolfe. Made by MJZ.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10
MARKETABILTY: 6.75/10.

Courtesy: Boardsmag.

Zip Line

"Zip Line" for Kellogs. Created by JWT, London. Made by The Perlorian Brothers.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10
MARKETABILTY: 6.5/10.

Courtesy: Boardsmag.

Doggy

"Doggy" for Coke. Created by W + K, Amsterdam. Made by Psyop.

FRESHNESS: 6/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10
MARKETABILTY: 6/10.

Courtesy: Boardsmag.

Housewarming

"Housewarming" for Solo Mobile. Created by Rethink, Vancuover. Made by Reginald Pike.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7/10.

Courtesy: Glossyinc.

The Ride

"The Ride" for Orange. Created by Fallon, London. Made by Blink Productions.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.5/10.

Source: Boardsmag.

Not a commercial

"The Only One" music video. Shot for Readymade FC. By Partizan Paris. Source: Boardsmag.

New Friend

"New Friend" for ANZ. Created by M&C Saatchi. Made by Soma Films.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7/10.

Source: Bestadsontv.

Balls

"Balls" for Everyman. Created by DLKW. Made by Knucklehead.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Source: Bestadsontv.

Multiply

"Multiply" for Volkswagen. Created by Crispin, Porter & Bogusky. Made by MJZ.

FRESHNESS: 6.5/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.5/10
MARKETABILTY: 6/10.

Source: Boardsmag.

Happiness Factory

"Happiness Factory" for Coke. Created by W+K. Made by Psyops.

FRESHNESS: 7/10.
EXECUTION: 7.25/10.
IMPACT: 6.75/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.75/10
MARKETABILTY: 7/10.

Source: Adverblog.

Leaks, Scoops & Scandals

"Leaks, Scoops & Scandals" for Old Parliament House Press Gallery. Created by Zoo Advertising. Made by Images Online.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.5/10.

Source: Bestadsontv.

Midnight Spank

"Butterfly, Deer & Guinea Pig" for G4. Created bY BBDO. Made by Kleinman Productions.

FRESHNESS: 6.75/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7.5/10.

Source: Boardsmag.

Ashes

"Ashes" for Kit Kat. Created by JWT London. Made by Another Film.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Note: This clever spot won a bronze at Cannes Lions 2006.

Source: Canneslions.

Love Stories

"Love Stories 1, 2, 3 & 4" for Smooth-E. Created by Jeh United Bangkok. Made by Phenomena Bangkok.

FRESHNESS: 7.25/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10
MARKETABILTY: 7/10.

Note: This series won a campaign gold at Cannes Lions 2006.

Source: Canneslions.

Dog

"Dog" for Municipality of Bratislava City. Created by Euro RSCG New Europe. Made by Hitchhiker Films.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 7/10.

Source: Adarena

Commercials that won at Cannes

GRAND PRIX
Guinness 'Noitulove'

GOLD
Stella Artois 'Ice Skating Priests'
Carlton Draught 'Big Ad'
Ariston 'Underwater World'
Smooth-E 'Love Stories'
Honda 'Choir'
Honda 'Impossible Dream'
Sony Bravia 'Balls'
Canal+ 'March of the Emperor'
Bangkok Insurance 'Tyre, Twister & Robbery'
Department of Transport 'Camera Phone'
Institute for Support of Abused Children 'Alzheimers'
Sony 'Balls' for Best Use of Music

SILVER
Knorr Soups 'Vladimir & Spanish Russian'
Amora 'Martian, Spider & Parade'
Masterfoods 'Factory'
Masterfoods 'Grace, Dinner, Heart-to-heart, Fever, Videogame'
Wrigleys 'Welcome'
Interbiz 'Dog'
Tango 'Bravo'
Axe 'Shower'
Nike 'Run Barefoot'
Nike 'R10 Crossbar'
Toyota 'Humanity' (Injustice! This deserved gold)
VW Fox 'Pulp Fiction, Titanic, Shining, Jaws, Exorcist, Alien & Starwars'
AUDI RS4 'Emotions'
Ikea 'Freedom'
Gap 'Dust'
Burger King 'America's Favourite, More Mayo & Extra Cheese'
XBOX 'Jumprope'
Lotto 'Old People's Home'
Adidas 'Equipo & Parido'
Adidas 'Brazil Vs. Argentina & 3 other spots'
MTV 'Father & Daughter'
Sundance Channel 'Best Cigarette'
Ameriquest 'Concert & Doctor'
Vodafone 'Gay, Son, Wedding & Pregnant'
AOL 'Good & Bad'
Berlitz 'Mayday, Mayday'
American Legacy Foundation 'Twinkies, Contaminants & Mother-in-law'
Aides 'Sugar Love Baby'
Truth 'Messages'
Mexican Red Cross 'Killing Death'

BRONZE
Charal 'Too Late'
Japan Dairy Council 'Love Letter'
Cadbury Italia 'Vapours'
Nestle 'Ashes'
Masterfoods 'Trade'
United Biscuits 'Door'
Smirnoff 'Love' (Deserved a gold in my opinion)
Miller Brewing Company "Racoon, Turtle, Goose, Bear, Penguin & Otter'
Coca-Cola 'What Goes Around'
Horlicks 'Taxi'
Coca-Cola 'Round The Fire'
Coke Zero 'Accident, Tow Truck & Sorry Mum'
Energizer 'Beard'
Jotun 'Work Overall'
Electrolux 'Suicide'
Lynx 'Lynxjet, Demo & Blanket'
Axe 'Coinage'
Up & Go 'Marathon'
Pampers 'Lullaby'
Pfizer 'Savana'
Altana 'Bird'
Nike 'Reincarnate'
Nike 'Maureen'
Bento 'Kiki'
Chevrolet 'Village'
Pon's 'Asking Directions, Gas Station & Parking'
Renault 'Crash Test'
Toyota Tacoma 'Tide'
Olympus 'Laska'
Amp'D Mobile 'Bus & Family Function'
Sony 'Remake'
Ikea 'Welcome'
McDonald's 'Boot'
McDonald's 'Inner Child'
Strabucks 'Bleachers'
Gol Linhas Aeras 'Bird'
Gay & Lesbian Festival "Sperm'
Club Atletico 'Letter Home'
Buenos Aires 'Zoo' (Surely deserves more than a bronze!)
Camelot 'Bag of smiles'
Tribeca 'Transvestite'
Digital+ 'Lost in translation, Million dollar baby, Adaptation'
SkyOne 'Come Home to the Simpsons'
National Geographic 'Words'
Mobiliar 'Photographer'
Fedex 'Stick'
Careerbuilder.com 'Celebration & Pointer'
Orange 'Blackout'
Proximus 'Tour de France'
Orange 'Darth Vader'
Five 'Cow & Pigs'
Nike 'Press Conference'
NZ Road Safety 'High Rise'
Grupo 'Optical Illusion'
Innocence in Danger 'Boy & Girl'
Wateraid Australia 'Blackwater Springs'
The Homstead 'Win a TV & Win a Gym'
Amnesty 'Guns for Sale'
Orphans Christmas Appeal 'Pavement'

Commercial Break watchers have seen most of these. The ones you haven't seen, I shall feature over the next week.

Only 10 of the commercials I thought will win, actually made the grade. A shocking omission from the winner's List was Volkswagen 'Angel's Day Off'. Also, at least one winner has just recycled an old idea from the internet. I don't understand how the judges can gift that piece a metal.

Substance Abuse Spots

"Caught, Batting Practice, Tabloid, Never Poured & Manager" for California Milk Processor Board. Created by Goodby Silverstein & Partners.

FRESHNESS: 6.75/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10
MARKETABILTY: 6.75/10.

Source: Gotmilk.com

Billions

"Billions" for Lynx. Created by BBH. Made by MJZ.

FRESHNESS: 6.25/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10.
MARKETABILTY: 7.5/10.

Source: Kontraband.

Shaun White

"Shaun White" for HP. Created by Goodby Silverstein & Partners. Made by Bob Industries.

FRESHNESS: 6/10.
EXECUTION: 7.25/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: WireDriveHub.

Swings

"Swings" for HSBC. Created bY JWT London. Made by Independent Films.

FRESHNESS: 6.25/10.
EXECUTION: 6.75/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.25/10.

Courtesy: Bestadsontv.

The Van

"The Van" for Orange. Created by Euro RSCG. Made by Soixan7e Quin5e.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 6.0/10.

Courtesy: Boardsmag.

Bridge

"Bridge" for Travellers. Created by Fallon. Made by Biscuit Filmworks.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6.0/10.
MARKETWORTHINESS: 6.75/10.

Courtesy: Boardsmag.

Coin & Rubik Cube

"Coin & Rubik Cube" for Axe. Created by Lowe Bull Johannesberg. Made by Egg.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.25/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 6.5/10.

NOTE: A very interesting deviation from the usual Axe formula.

Source: Boardsmag.

Black Balloons

"Black Balloons" for Sustainability Victoria. Created by George Patterson Y&R Melbourne. Made by Exit Films.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7.5/10.

Source: Bestadsontv.

Dance

"Dance" for Cheerios. Created by Saatchi & Saatchi.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY:6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Source: Boardsmag.

Incredible Women

"Incredible Women" for Rexona. Created by Lowe London. Made by Independent Films.

FRESHNESS: 6/10.
EXECUTION: 7.5/10.
IMPACT: 6.75/10.
REWATCHABILITY:7/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6/10.

Source: Bestadsontv.

Old But Not Dated # 1

"Fairy" for Fita. Created by Lowe, Philipines. Won a bronze at Asia Pacific Ad Fest 2004.

FRESHNESS: 7/10.
EXECUTION: 6.75/10.
IMPACT: 6.75/10.
REWATCHABILITY:6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7.5/10.

Source: Tim Yang's You Tube Collection.

Window

"Window" for CBS. Created by Cliff Freeman & Partners. Made by Epoch Films.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY:6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Streaker

"Streaker" for MTV. Created by JWT London. Made by Partizan.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6.25/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Convenience Store

"Convenience Store" for Milwaukee's Best Light. Created by Mother, New York. Created by Little Minx.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

A Little Girl

"A Little Girl" for Prayas. Created by McCann-Erickson Delhi. Directed by Mohammad Soaeb & Ritu Sharda.

FRESHNESS: 6.75/10.
EXECUTION: 6/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 8/10.

Note: This commercial was made in 2005. I am featuring this since I feel it's a good commercial that could do with more exposure. Incidentally the spot bagged a One Show Merit.

Link courtesy: Mohammad Soaeb.

Musical

"Musical" for Rexona. Created by VegaOlmosPonce, Argentina. Made by Rebolucion.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.75/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 6.75/10.

Courtesy: Shots.

Open

"Open" for Orange. Created by Marcel. Made by Partizan.

FRESHNESS: 6.25/10.
EXECUTION: 7.75/10.
IMPACT: 6.75/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Shots.

Ice Skater

"Ice Skater" for Citroen C4. Created by Euro RSCG London. Made by H5.

FRESHNESS: 6.5/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Shots.

Micro Fans

"Micro Fans" for Coke. Created by Santo, Buenos Aires. Made by Laika.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag.

Sick Days

"Sick Days" for ESPN. Created by W+K. Made by Anonymous Content.

FRESHNESS: 6.5/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Trivia: The voice over for this series of commercials is by U2 band members.

Courtesy: Boardsmag.

World Cup

"World Cup" for BBC. Created by DFGW London. Made by Joy@RSA.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Combos Dinner

"Dinner" for Combos. Created by TBWA/CHIAT/DAY. Made by Moxie Pictures.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6.25/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 5.75/10.

RANT: Weird thought. But got my attention. Strangely the website address flashed in the end is under construction.

Courtesy: Boardsmag.

30 Commercials That Should Win at Cannes

1. Guinness Noitulove
2.Johnnie Walker Painting
3. Carlton Draught Big Ad
4. Smirnoff Love
5. Virgin Digital Flex your music muscle
6. Motorola Bunny
7. Honda Choir
8. Toyota Humanity
9. Levi’s Loyal
10. Medecins Sans Frontières Human Ball
11. Vodafone Mayfly
12. Playstation 2 Pace of Life
13. Volkswagen Angel’s Day Off
14. BC Dairy Raptor
15. Renault Reincarnation
16. Volkswagen GTI Frog
17. Axe Shower
18. Orange Dancing
19. DSTV John
20. Degree Inaction Heroes
21. McDonalds Inner child
22. SciFi Human Suit
23. Honda Impossible Dreams
24. Sony Balls
25. Club Internet Karate
26. Staples Great Wall
27. XBOX Stand off
28. Stella Artois Masterpiece
29. Science World Swinger
30. Amnesty Teleshop

Humanity

"Humanity" for Toyota. Created by Hakhuodo. Made by Stink.

FRESHNESS: 7.5/10.
EXECUTION: 8.5/10.
IMPACT: 7.75/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 8.5/10.

Courtesy: Glassworks.

Carnivore

"Carnivore" for Atria Wilhelm. Created by Taivas Helsinki. Made by Hanrahan London.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6.25/10.

Courtesy: Boardsmag.

Door Handle

"Door Handle" for Ford S-Max. Created by O&M. Made by Velocity Films, South Africa.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Underwater World

"Underwater World" for Aqualtis. Created by Leo Burnett, Italy. Made by Filmmaster.

FRESHNESS: 7.5/10.
EXECUTION: 7.5/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.

Movement

"Movement" for Shell. Created by JWT London. Made by Gorgeous Films.

FRESHNESS: 6.5/10.
EXECUTION: 7.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Bestadsontv.

Chute

"Chute" for Coke Zero. Created by Cossette Communication Group, Toronto. Made by Untitled.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Crystal Breaks

"Crystal Breaks" for Chicago Crystal Meth Task Force. Created by Lapiz. Made by Uber Content.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.

Spotless

"Spotless" for Renault Occasions. Created by Publicis Paris. Made by Les Telecreateurs.

FRESHNESS: 6.75/10.
EXECUTION: 6.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Parade

"Parade" for Coke. Created by W+K, Portland. Made by MJZ, LA.

FRESHNESS: 6/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag.

Soup

"Soup" for Olympus. Created by Saatchi & Saatchi, Sydney. Made by Goodoil Films.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Bravo

"Bravo" for Tango. Created by CHI. Made by Thomas Thomas.

FRESHNESS: 5.75/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 5.5/10.
MARKETWORTHINESS: 6/10.

Rant: A decent spoof of the Sony Bravia commercial.

Courtesy: Bestadsontv.

Teeth Town

"Teeth Town" for California Milk Processor Board. Created by Grupos Gallegos. Made by Colibri Films.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5.75/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag.

Fan Faces

"Fan Faces" for Philips. Created by DDB Amsterdam. Made by Will van der Vlugt Film Productions.

FRESHNESS: 6.25/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Together

"Together" for Buenos Aires Zoo. Created by Saatchi & Saatchi. Made by Lobo.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 6.75/10.

Courtesy: Boardsmag.

Dragonfly

"Dragonfly" for VW Eos. Created by DDB London. Made by Blink Productions.

FRESHNESS: 6/10.
EXECUTION: 7.75/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.25/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Clowns

"Clowns" for Monday Lottery. Created by Us, London. Made by Us & Another Film Company.

FRESHNESS: 7/10.
EXECUTION: 6/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5.75/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Secrets

"Secrets" for CTI. Created by Saatchi & Saatchi, Buenos Aires. Made by CIA Cinematográfica.

FRESHNESS: 6.5/10.
EXECUTION: 6.75/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.