Spider

"Spider" for Audi. Created bY BBH. Made by Blink. Post Production by The Mill.

FRESHNESS: 6/10.
EXECUTION: 9/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 8/10.

Courtesy: Beam.Tv

Miller Labels

"Labels" for Miller Genuine Draught. Created by The Martin Agency. Made by Believe Media. FX by Framestore-CFC.

FRESHNESS: 7/10.
EXECUTION: 8/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 9/10.

Ikea Fright

"Fright" for Ikea. Created by Hasan & Partners, Finland. Made by Blink.

FRESHNESS: 7/10.
EXECUTION: 9/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8.5/10.

Courtesy: Framestore-CFC.

Smirnoff Love

"Love" for Smirnoff. Created by JWT. Made by MJZ.

FRESHNESS: 8.5/10.
EXECUTION: 9/10.
IMPACT: 8.75/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 8.75/10.
MARKETWORTHINESS: 8/10.

Human Ball

"Human Ball" for Medecins Sans Frontières. Created by Duval Guillaume, Brussels. Made by Caviar.

FRESHNESS: 9/10.
EXECUTION: 9/10.
IMPACT: 8/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 9/10.

Courtesy: Boardsmag.

Infectious Radio

"Infectious Radio" for BBC Radio 1. Created by Fallon. Made by Partizan.

FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Rant: Idea is not fresh. Execution is.

McDonald's Inner Child

"Inner Child" for McDonald's. Created by Leo Burnett, Sydney. Made by Collider.

FRESHNESS: 8/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Flex your music muscle

"Flex your music muscle" for Virgin Digital. Created by Ground Zero. Made by National Televison.

FRESHNESS: 8/10.
EXECUTION: 9/10.
IMPACT: 8/10.
REWATCHABILITY: 10/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 10/10.

Courtesy: Boardsmag.

Rant: The thought of 'uncover the hidden items' is not entirely fresh. It was recently used by Stella Artois. But the connection there was weak. Here the connect is stronger. I believe this spot was a viral bomb that got a lot of attention for Virgin.

Note: After you've done your guessing game, I suggest you visit Brainstorm9 for decoding the 50 odd music references in the commercial.

Rewind

"Rewind" for Drugs. Created by Full Jazz Propaganda.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8.5/10.

Courtesy: Ad-awards.

Rant: An oft-used story telling technique. But the usage makes sense here.

Loyal

"Loyal" for Levi's. Created by Bartle Bogle Hegarty, New York. Made by Kleinman Productions. Music: Stevie Wonder.

FRESHNESS: 8.5/10.
EXECUTION: 8/10.
IMPACT: 8/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 7/10.

Courtesy: Ad-awards.

John

"John" for DSTV. Created by Ogilvy, Johannesburg. Created by Velocity Films.

FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Bestadsontv.

Words

"Words" for Proximus. Created by LG&F. Made by Caviar, Belgium.

FRESHNESS: 6.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Rant: Though I like the ad, the format reminds me of the 'glass' spot for some english newspaper.

Mexican Puppet Show

"Mexican Puppet Show" for Gametap. Created by Mullen. Made by Mekanism, San Francisco.

FRESHNESS: 7/10.
EXECUTION: 7.5/10.
IMPACT: 7/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Boardsmag.

Axe Shower

"Shower" for Axe. Created by Vega Olmos - Ponce, Buenos Aires. Made by Czar Films.

FRESHNESS: 8/10.
EXECUTION: 8.5/10.
IMPACT: 8/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Commercial alert by: Adhunt.

Subway Silence

"Silence" for Subway. Created by La Communidad. Made by Supply & Demand.

FRESHNESS: 7.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Boardsmag.

HSBC Eel

"Eel". Created by Lowe.

FRESHNESS: 8/10.
EXECUTION: 7/10.
IMPACT: 8/10.
REWATCHABILITY: 7.5/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Ad-awards.

Making of It

"Making of It" for Ebay. Created by BBDO New York. Made by MJZ LA.

FRESHNESS: 7/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8/10

Courtesy: Boardsmag.

Human Suit

"Human Suit" for SciFi. Created by Sci-Fi Channel. Made by RSA, London.

FRESHNESS: 7/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 7.5/10.

Courtesy: Bestadsontv.

Segway Crawl

"Crawl" for Segway. Created by TBWA Chiat Day.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Ad-awards.

Vodafone Numbers

"Numbers" for Vodafone. Created by Kaspen, Prague. Made by Bistro Films, Czech Republic.

FRESHNESS: 7/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Boardsmag.

Bell South Plumber

"Plumber" for Bell South. Created by WestWayne, Atlanta. Made by MJZ.

FRESHNESS: 8/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.75/10.
MARKETWORTHINESS: 8/10.

Courtesy: Bestadsontv.

BMW Time

"Time" for BMW. Created by TBWA Johannesburg. Made by Egg.

FRESHNESS: 6/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Rant: This visual technique has been used by Mother for some beer brand. But I think, here the usage is more apt.

Honda Impossible Dreams

"Impossible Dreams" for Honda. Created by W+K, London. Sung by Andy Williams.

FRESHNESS: 7.5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Rant: Reminded me of an old Nike commercial that's a montage of different movements in sports.

Motorola Bunny

"Bunny" - A short film for Motorola. Created by The Fish Can Sing, London. Directed by Smith & Foulkes, the duo behind Honda 'Grr'. Produced by Nexus.

FRESHNESS: 8/10.
EXECUTION: 10/10.
IMPACT: 9/10.
REWATCHABILITY: 9/10.
AWARDWORTHINESS: 9/10.
MARKETWORTHINESS: 7/10.

XBox 360 Stand Off

"Stand Off" for XBox 360. Guess it's by McCann-Erickson. They say Microsoft vetoed this ad. And hence it never got telecast. Me thinks, it's utter bull. 'Stand Off' is a neat viral tactic for XBox 360.

FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 8/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 8/10.

Rant: The XBox ads are very much in Nike's play territory.

Courtesy: Youtube.

L'Equipe Bathroom

"Bathroom" for L'Equipe TV. Created by DDB Paris.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Courtesy: Ad-awards.

Sony Balls

"Balls" for Sony Bravia. Created by Fallon, UK. Made by MJZ.

FRESHNESS: 6/10.
EXECUTION: 8.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.

Rant: This commercial won the best of show at Young Guns 2005!!!!!

Courtesy: Bestadsontv.

White Ribbon Lend a Hand

"Lend a hand" for White Ribbon. Created by Saatchi & Saatchi, Sydney. Made by 8 Commercials.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Renault Reincarnation

"Reincarnation" for Renault Clio. Created by Publicis, France. Made by Bandits.

FRESHNESS: 7.5/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Adforum.

Renault Born Again

"Born Again" for Renault Clio. Created by Publicis. Made by The Lift.

FRESHNESS: 5/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag.

Vodafone Mayfly

"Mayfly" for Vodafone Now. Created by Bartle Bogle Hegarty. Made by Gorgeous. Directed by Peter Thwaites.

FRESHNESS: 8/10.
EXECUTION: 9/10.
IMPACT: 8/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 8/10.

Instructions for watching the commercial: Once you reach the website, click on 'history of the mayfly' link.

Trivia: The voice over is by former cricketer Phil Tufnell.

Orange Dancing

"Dancing" for Orange. Created by Mother, London. Made by Blink, London.

FRESHNESS: 7/10.
EXECUTION: 8.5/10.
IMPACT: 7/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 6/10.

Courtesy: Boardsmag.

Adidas Impossible Field

"Impossible Field" for Adidas. Created by 180 Amsterdam. Made by Kleinman Productions. FX by Framestore CFC.

FRESHNESS: 6/10.
EXECUTION: 9/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

XBox 360 Roar

"Roar" for XBox 360. Created by McCann-Erickson.

FRESHNESS: 5/10.
EXECUTION: 7/10.
IMPACT: 5/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5/10.
MARKETWORTHINESS: 5/10.

Instant Kiwi Exam

"Exam" for Instant Kiwi. Created by Saatchi & Saatchi, New Zealand in 1999. Made by Auckland Film Company.

FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 8/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 7/10.

Trivia: To read a little background on Instant Kiwi go to Duncan's.

Courtesy: Adsoftheworld.

Guinness Noitulove

"Noitulove" for Guinness. Created by Abbot Mead Vickers BBDO. Made by Kleinman Productions. FX by Framestore-CFC.

FRESHNESS: 7/10.
EXECUTION: 10/10.
IMPACT: 8/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 9/10.
MARKETWORTHINESS: 8/10.

Trivia: The title of the commercial is Noitulove. If you don't know what's noitulove, it's evolution spelt backwards.

Motorola Booth

"Booth" for Motorola. Created by BBDO New York.

FRESHNESS: 7.5/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Adoftheworld.

Eurostar Country

"Country" for Eurostar. Created by TBWA Brussels. Made by Czar.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Cascade Cans

"Cans" for Cascade. Created by George Patterson Y&R. Produced by Plaza Films.

FRESHNESS: 7.5/10.
EXECUTION: 8/10.
IMPACT: 7.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Road Safety Council - Lines

"Lines" for Road Safety Council. Created by Leo Burnett, Budapest.

FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 9/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 9/10.

Johnnie Waker Painting

"Painting" for Johnnie Walker. Created by BBH. Produced by Aardman Animations.

FRESHNESS: 9/10.
EXECUTION: 10/10.
IMPACT: 9.5/10.
REWATCHABILITY: 9/10.
AWARDWORTHINESS: 9/10.
MARKETWORTHINESS: 9/10.

Comment: Me thinks this is Cannes, One Show, D&AD & Clio Gold material.

Trivia: The paintings featured are Eugene Delacroix's "The Battle of Taillebourg," Katsushika Hokusai's "Gaifu Kaisei," Georges Seurat's "Sunday Afternoon on the Island of La Grande Jatte," Joan Miro's "Manbirdstone" and Rene Magritte's "La Victoire.

Courtesy: Boards, Adage, Adfreak.

Guinness Surfer

An old classic (made in 1999). But I had to feature it to showcase its execution.

"Surfer" for Guinness. Created by Abbott Mead Vickers BBDO. Made by Academy Productions. Direction: Jonathan Glazer. Animation: Framestore CFC.

FRESHNESS: 7/10.
EXECUTION: 10/10.
IMPACT: 7.5/10.
REWATCHABILITY: 9/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 7/10.

Trivia: Ad freak tells us that it's inspired by Walter Crane's 1892 painting Neptune's Horses.

Degree Inaction Heroes

"In-action Heroes - The Suck up, The Wuss, Mama's boy" for Degree Anti-perspirant. Created by Lowe New York.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 8/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7.5/10.
MARKETWORTHINESS: 7/10.

Rant: Reminds me of the Budweiser 'Real men of genius' series.

Deli Choc - You don't need love

"You don't need love - American Beauty, Cinderella & Just Married" for Deli Choc. Created by Marcel (Fred & Farid's new agency).

FRESHNESS: 7/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 4.5/10.

Rant: Others are raving about it. But I won't rate it as hot.

Starbucks Glen

"Glen" for Starbucks Double Shot. Created by Fallon New York. Made by Biscuit Filmworks.

FRESHNESS: 8/10.
EXECUTION: 7/10.
IMPACT: 7.5/10.
REWATCHABILITY: 6.5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Volkswagen Kids on Steps

"Kids on Steps" for Volkswagen Golf. Created by DDB Berlin. Made by Cobblestone Hamburg.

FRESHNESS: 8/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

30 mph

"30 mph" for Department of Transport. By Abbot Mead Vickers BBDO.

FRESHNESS: 6.5/10.
EXECUTION: 6/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Ad-awards.

Mizuno Baby

"Baby" for Mizuno. By Almap BBDO, Brazil.

FRESHNESS: 6/10.
EXECUTION:7/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Courtesy: Ad-awards.

XBox 360 Water Balloons

"Waterballoons" for XBox 360. Created by McCann-Erickson + 72andSunny. Made by Gorgeous Enterprises & Anonymous Content.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 5/10.

Rant: Replace the XBox logo with Nike and add the tagline 'Play' and it will become a nice Nike commercial.

Courtesy: Putfile.

Frank Inquizitive Kid

"Inquizitive Kid" for Frank. Created by Mother London. Made by Stink, London.

FRESHNESS: 8/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Playstation A Day in the Life

"A Day in the Life" for Playstation. Created by TBWA London. Made by RSA.

FRESHNESS: 6/10.
EXECUTION: 8/10.
IMPACT: 6.5/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Playstation 2 Pace of Life

"Pace of life" for Playstation 2. Created by TBWA London. Directed by Nick Gordon. Trivia: Each frame of the commercial is a still photograph.

FRESHNESS: 8/10.
EXECUTION: 10/10.
IMPACT: 7/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 5/10.

Courtesy: Bestadsontv.

Passat Tilted

"Tilted" for Volswagen Passat. Agency: Dunno.

FRESHNESS: 6/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Cravendale Heist

"Heist" for Cravendale. Created by DDB London.

FRESHNESS: 7/10.
EXECUTION: 6.5/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 6.5/10.

Courtesy: Bestadsontv.

Cravendale Hint

"The Hint" for Cravendale Hint of. Created by DDB London. Made by Anonymous Content.

FRESHNESS: 7/10.
EXECUTION: 8.5/10.
IMPACT: 6.5/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 6/10.

Courtesy: Bestadsontv.

Honda Reverse Your Thinking

"Reverse Your Thinking Spots - Keyhole, Tailpipe & Gascap" for Honda Civic. Created by RPA, Santa Monica.

FRESHNESS: 5.5/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 5/10.
MARKETWORTHINESS: 6.5/10.

Honda Grr

"Grr" for Honda Diesel. Created by Weiden + Kennedy, London. Animation by Nexus Productions. Song composed by Michael Russoff.

FRESHNESS: 7/10.
EXECUTION: 10/10.
IMPACT: 7/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 8/10.

Courtesy: BTAA.

Honda Cog

"Cog" for Honda Accord. Created by Weiden + Kennedy, Portland. Made by Partizan Midi Minuit. Directed by Antoine Bardou-Jacquet.

FRESHNESS: 8/10.
EXECUTION: 10/10.
IMPACT: 9/10.
REWATCHABILITY: 9/10.
AWARDWORTHINESS: 9/10.
MARKETWORTHINESS: 9/10.

Courtesy: Ebaumsworld.

Barclays Napkin

"Napkin" for Barclays. Created by BBH London. Made by Moxie Pictures, UK.

FRESHNESS: 6.5/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Energizer Health Club

"Health Club" for Energizer. Created by DDB Canada. Made by Reginald Pike.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 8/10.

Courtesy: Bestadsontv.

XBox Jumping Rope

"Jumping Rope" for XBox 360. Created by McCann-Erickson + 72andSunny. Produced by Gorgeous Enterprises.

FRESHNESS: 7/10.
EXECUTION: 7/10.
IMPACT: 7/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 6/10.

Courtesy: Putfile.

Carlton Canoe

"Canoe" for Carlton Draught Beer. Created by George Patterson Y&R, Melbourne. Made by Plaza Films.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5.5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Carlton No Explanations

"No Explanations" for Carlton Draught Beer. By George Patterson Y&R Melbourne.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 6.5/10.
MARKETWORTHINESS: 6/10.

Carlton Big Ad

"Big Ad" for Carlton Draught. Created by George Patterson Y&R Melbourne. Set to the tune of Carl Orf's "Fortuna".

FRESHNESS: 7/10.
EXECUTION: 9/10.
IMPACT: 8/10.
REWATCHABILITY: 8/10.
AWARDWORTHINESS: 8/10.
MARKETWORTHINESS: 7/10.

TER Cheetah

"Cheetah" for Train Express Regional by TBWA Paris.

FRESHNESS: 5/10.
EXECUTION: 8/10.
IMPACT: 7/10.
REWATCHABILITY: 7/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 6/10.

Courtesy: Bestadsontv.

Max Trax Walking

"Walking" for Max Trax by Zig Inc, Toronto.

FRESHNESS: 6/10.
EXECUTION: 6/10.
IMPACT: 6.5/10.
REWATCHABILITY: 5/10.
AWARDWORTHINESS: 6/10.
MARKETWORTHINESS: 7/10.

Courtesy: Bestadsontv.

Fanta Z

'Fanta Z' For Coca-Cola. By Mother London.

FRESHNESS: 9/10.
IMPACT: 8/10.
EXECUTION: 6/10.
REWATCHABILITY: 6/10.
AWARDWORTHINESS: 7/10.
MARKETWORTHINESS: 5/10.

Courtesy: Ad-awards.

Why this blog?

Is this going to be 10,314th blog on advertising? No. This one is just about TV commercials. Through this blog, I shall link you to TV commercials that caught my eye. Good or bad, it's for you to judge. I shall just give my rating on FRESHNESS of the idea, IMPACT it made on me, EXECUTION of the idea, REWATCHABILITY, AWARDWORTHINESS & MARKETWORTHINESS. No bullshitting from me. Just commercials. And my stupid ratings. Okay?